Many Filipinos say it matters not what you know but whom you know. I disagree, but there’s certainly something to be gained from increasing your circle of influence.
Whom you know may not help you build a reputation which is a by-product of good work, but it will open doors that will allow you to do what you need to do and spread the word about how well you do it.
Your network of highly engaged friends and acquaintances is your social capital. However, the size and level of the engagement determine how rich that capital is.
What you need to do to increase your social capital and how to benefit from it are some of the things you can consider from this article:
Take an inventory of your social capital now.
Make an effort to list down the number of people you know who also know you and whom you can tap for something or anything. Then, sort and categorize them for how they may contribute to your career journey. For example, you may classify them as your social network, economic, political, religious, or cultural.
You may add other categories as you please. You may also segmentize them as local, national, and/or international.
Evaluate your current network.
What do you see? Do you have a sizeable amount? How engaged are they? How well and how often are you communicating?
You should be able to determine if you have a big enough network.
No network is too big, only too small.
You should also be able to determine how much you have invested in their emotional bank account by engaging them. Saying hello, sharing information, asking questions and occasional meet-ups with your closest and most influential network – how often you do this determines how much you engage your “friends.”
Grow your network.
It is never too early nor too late to grow your network and take score deliberately. Have a database that contains names, emails, telephone numbers, and a few other information that will help you determine what these people mean to you. Doing this will be helpful when your database reaches thousands of names.
Engage your network.
To make the connection intact, you have to see that it is. Reach out and make an effort to elicit a reaction. There are many ways to do this. Say hi, email new information, ask questions, and offer help. Try all of these if you want.
Use your network.
When you face a challenge or if there are opportunities that require connecting with others, ask yourself this:
Who among these people that I know can I tap to help or ask who among them would be happy to be part of my project or cause?
I have seen people who made great things happen in my consulting work because they can tap into their rich pool of connections.
As we increase our responsibility in the organization we work in or the business we are engaged in, having a rich network is helpful in our career and business success.
Get to work now.