It’s not as easy as taking what was a print campaign and simply making it into a video. It's true – video can help you at all stages of the sales and marketing funnel. Let’s break down how video fits into your marketing strategy as a whole. And businesses are still catching up – which puts business owners and marketers at the perfect intersection to utilize video to build awareness and generate leads. – While views are certainly desirable, you want your viewers to watch the entire video.
For slow motion, you will likely be shooting at 60fps or 120fps. They are actually very impressive, and some people have used them to shoot feature-length films. If all you have is an iPhone, and you can’t afford to hire a video production company, you can get by using manual mode. There are a lot of people who believe that shooting with an iPhone works just as good as using a professional camera.
This tool can be especially helpful if you’re running a large-scale TikTok advertising campaign. It also provides marketing materials, such as videos if you don’t have them yet. Not only does this help increase awareness of your brand, but it also gets users more engaged with your content. Read more about buy views on youtube here. And as users see more videos tagged with your challenge, it can also encourage them to participate.
It’s how you keep trying to achieve your goals and put your efforts at the right place in the right direction. Personal (face-to-face) selling – Salespeople from a company give you a sales presentation in person to present their offer. Unlike the other approaches, it is easier to build relationships with you.
A good example of this strategy would be the Instagram videos produced by popular ice cream brand Ben & Jerry’s. No wonder 80% of the social media content is being consumed via mobile devices. Short videos are perfect for people who are looking for useful information but are too busy to spend a lot of time on it.
You want to demonstrate your product but provide the audience with valuable information as well. If they are hanging on until the end, they have to sit through your sales pitch or promotion. You don’t want to counteract the human aspect that video allows. It may seem strange, but coming across as natural may take some practice.
Video marketing is a powerful opportunity for marketers to connect with potential customers and build trust with their audience. To do it effectively, you’ll need a plan, complete with goals and strategies to make the most of your efforts. First, you’ll need a plan or strategy for your marketing campaign.
An added bonus of producing a short film is you get to have a premiere! Pop up some popcorn and get the cast, crew, and as many people from your business’s email list together to share the film for the first time on the big screen. These videos express the heart and soul of your company by showing that the "people on top" aren’t just there to make money. They’ve got real passion for their brand, their business, and the community they serve.